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Our Paint Story

Virtus Paints: Pioneering Quality and Innovation 

Virtus Paints is a distinguished brand under Kanxar Paints Pvt Ltd. Launched with the vision of integrating trust and innovation—two foundational values driving Kanxarians—Virtus Paints embarked on a mission in 2022 to revolutionize the water-based emulsions industry. Through meticulous research and the establishment of a state-of-the-art lab, we set out to create high-quality products that are both affordable and accessible. Incorporated in 2024, Virtus Paints has since introduced a diverse portfolio encompassing four categories: Interior Emulsions, Exterior Emulsions, Floor Coats, and Distemper. Our initial product line includes six expertly formulated products designed to meet the evolving needs of our customers.

Crafting Excellence

OUR CORE VALUES:

  • Innovation: We continually invest in research and development to stay at the forefront of technology and trends in the paint industry.

  • Quality: Our products are crafted with the highest standards of quality to ensure durability and performance.

  • Affordability: We strive to offer premium products at reasonable prices, making excellence accessible to all.

  • Trustworthiness: Building and maintaining trust with our customers is central to our business philosophy.

  • Sustainability: We are committed to environmentally friendly practices and sustainable product solutions.

  • Customer-Centricity: We prioritize our customers’ needs and feedback, ensuring that our products and services exceed expectations.

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